Tiny Car Tower of Power

What you’re about to take a look at is a vehicle that may be shorter and more to the point than any car you’ve yet experience. This is the eSetta, inspired by the legendary BMW Isetta, made to be as compact as possible with its intent being set for the car sharing environment across the earth. Will its bright red and yellow accents be enough to entice you to get tiny?

This vehicle is inductively charged at sharing hubs which sit around your city, these places being where, like similar bicycle hubs, you’ll be able to unlock and drive a vehicle to your next destination and back – no sweat! The front door has a slide and rotate ability that allows you the driver to enter and exit via the sidewalk – frosting on the pie!

Have a peek and see if you’d be willing to ride one of these sassy little numbers around your local city!

Designer: Tony Weichselbraun


  • Quintin says:

    I read a test about car sharing plans with electric cars. The problem usually is that people leave the cars unplugged after using them. The next user will find the car with an empty battery.
    Inductive charging could fix that, but this has been said before, so not really a new idea.

    The design of the car… Very cute, but there is a reason cars don’t have doors in the front anymore… Safety. You’ll never get something that looks like this to be safe enough so you’re allowed to sell it.

  • Beautiful design, that’s what I think! Here in Portugal there’s charge station allover cities but nobody have the money to buy the ultra expensive vehicles.

  • Quintin says:

    EV’s are not expensive at all. Factor in the cost of fuel and maintenance! (and possibly taxes, depending on where you live..).

    The main reason keeping people from buying EV’s is range anxiety.

  • Grey says:

    Great looking car, i love that it almost looks back to front. Styling is more Fiat than BMW, but that besides the point. I agree with Quintin on the safety issue, please find a way to combat that.

  • MARIO C says:

    Back in the day the Isetta from BMW was a revolutionary concept and idea, but with todays safety and crash test standards and laws this doesn’t stand a chance, the A pillars are too wide too.
    My thought is that his concept with traditional or sliding doors would be more appropriate for today’s parking, safety and driving conditions.

  • Townie says:

    I was thinking the same thing about the styling. But then again the Isetta had the same look back in 1955 and I believe it was Italian designed anyway.

  • Lavin says:

    Neat little car. That BMW emblem on the side would make a great side door release and btw, your car is another good reason why CA needs to lose the front plate.

  • Alicia Christensen says:

    I have done this before for VW and ready to test the BMW eSetta

  • Mat says:

    I’ve wanted an Isetta forever. I would take one of these in a heartbeat.

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