Sake Drinking and Knockout Lights

Apparently there is a Sake drinking ritual where the glass should never be empty, meaning someone (probably the host) has to keep refilling the glasses – no bottoms-up allowed! A few drinks down, I am sure no one is in a state to keep up with traditions, however if you are bent on rituals then Masuzake is the glass for you! This unique glass glows bright as soon as the alcohol poured into it! Although I don’t drink, I’d pick these glasses up in a jiffy, just for their crazy novelty value!

Masuzake even won the Bronze award Koizumi International Lighting Design Award this year! Let’s drink to that; hic!

Designers: Jongmoo Lee & Taehwan Kim

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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