Really Really Smart

What a simple solution to getting the measure right; The SmartMeasure Cup it is! It’s got an angled display at the handle so that you don’t need to haunch over or crane your neck to see the unit-markings of the cup. A backlit LCD display conveys the precise measurements, eliminating guesswork and eyestrain. Intuitive controls offer easy navigation and you can even work your way thru the pre-set ingredient measures for common recipes. It’s so smart that it can even do unit conversions for you.

The cup slides out of the casing for easy cleaning, however the real good news is that Taylor Kitchenware has picked up this design and we will hopefully see it in stores by Fall.

Designers: Ryan Eder & Chris Daniels of Priority Designs

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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