Land Rover LRV+ by Jonathan Tatum

LRV + is a less intimidating, eco-friendly SUV for North America, addressing the Anti and Pro SUV lobbying in US. A vehicle for the driver who considers the environment and fellow road users around them, whilst still offering the comfort and capabilities of the much loved American sports utility.

One side of the vehicle folds down to reveal a multi functional side panel. This panel creates a load bearing flat floor surface, offering the following features; ability to to access the vehicle from the side for cargo loading, interior rear seats can be quickly removed and relocated on the flat surface for viewing sporting events/picnics and for use as a work surface/bike repairs. Furthermore the heat from the fuel cell is channeled out of the wheel hubs and through a heating element in the rear section to keep the back warm and dry.

Designer: Jonathan Tatum


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  • rover says:

    The working bench is a rock idea. That’s a multifunctional car, beyond 4×4. I like also the idea of recirculating the heat. Not only for heating the interior but also to use it for the lunch meal or whenever you go in the forest.

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  • Aaron says:

    looks really smart! well presented too!

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