What if a Coffee brand made Hairdryers?


It seems to be hairdryer week here at Yanko, but I’m not complaining! Let’s focus on the title again. It seems absurd for Nescafe Dolce Gusto (a coffee machine series) to suddenly make hairdryers, and that too exclusively for men. This, however, is a clever exercise practiced by designers who try to channel a brand’s ‘visual semantics’ into their products (Visual semantics is all about those visual elements that make a product belong to a brand. You could instantly recognize a Nivea product even if Nivea weren’t written on it).

The Nescafe Dolce Gusto hairdryer does its job of channeling the brand’s design language into a product that seems unthinkable in relation to the brand. That’s the challenge. With its bold Black vs Metallic color palette (and a signature hint of red), the concept hairdryer captures the brand colors really well. Even the usage of spherical elements in the design seems to echo with Dolce Gusto’s style… and what better way to end it than with a few delicious looking color variants?!

Designers: Hyunmook Lim & PDF Haus.