Bottle Crate And Their Story

A typical bottle crate can hold thirty bottles, however the design of the crate leaves room for more to fit in. The Up & Down Box can hold twenty more by accommodating upside-down bottles between the upright bottles! How cool is that!

• Its inner framework supports upright bottles as well as upside-down ones between them.
• The number or crates required when transporting bottles is reduced.
• Storage and delivery are more efficient, and the work of delivery people is made much easier.

Up & Down Box is a 2013 red dot award: design concept winner.

Designers: Jung HoeYeong, Lee HyoMin, Lim JooYoung, Ryu JaeKeon & So ByungHyun

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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