Tattoo with a Purpose

The Arrow concept looks at starting a trend amongst teens, where they get hooked to sticking these glow-in-the-dark arrow-tattoos, which double up as hand signals for night time cycling. The socially responsible message is evident and I think the ‘cool quotient’ is good enough to lure sensible and safe riding practices. Love it!

Designers: Weiche Wu & Kwang Hyun Ahn

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