Celebrating Ten Years of Electrolux Design Lab

Electrolux Design Lab is in its tenth year and we are pretty excited about the 2012 competition. As Henrik Otto, Senior Vice President of Global Design at Electrolux puts it, “Ten years ago we set out to map the future. In what direction is our industry evolving? How will we cook, clean and wash our clothes in the years to come? What will the appliance of the future look like? To date we have reviewed over 10,000 design concepts but each year I’m seeing new concepts and ideas I never thought possible.”

The brief for 2012 is to Design Experience! Inspired by the Electrolux Cube experience, Design Lab wants designers to conceptualize appliances that provide a “fuller sensory experience.” Before you reach out for your sketchbook, take a look at the winning design from 2003 through 2011. Hopefully this year YD will be celebrating your design too!

Please Note: Deadline for entries is 23:59 CET June 1, 2012 | For details and rules head here!

2003 Theme: User Driven Solutions

Icon Fantasy Kitchen by Tamas Cosovan, Hosszu Gergely, Franziska Schmid, Dominik Langhammer, Domenico Farina, Wolfgang Stegmann, Taro Gragnato, Catia Sul and Nicolas de Benoist

2004 Theme: Designs for 2015

Rockpool Waterless Dishwasher by Ross Nichols, Douglas Nash and Oysten Lie

2005 Theme: Designs for 2020

Air Wash Waterless Washing Machine by Wendy Chua and Gabriel Tan

2006 Theme: Designs for Healthy Eating Habits

Nevale Mobile Food Carrier by Metin Kaplan

2007 Theme: Eco Design

E-Wash – Natural Detergent (Soap Nut) Washing Machine by Levente Szabo

2008 Theme: The Internet Generation

Flatshare – Stackable Refrigerator for Roommates by Stefan Buchberger

2009 Theme: Design for the Next 90 Years

Cocoon Cooking Concept by Rikard Hederstierna

2010 Theme: The 2nd Space Age

The Snail Induction Cooking Element by Peter Alwin

2011 Theme: Intelligent Mobility

Portable Spot Cleaner for Traveling Executives by Adrian Mankovecký

2012 Theme: Design Experience

Winner: YOU!