Steve Jobs hired designer Hartmut Esslinger as the modern-day Snow White for his projects code-named after the seven dwarfs. The vision was to infuse Apple products with “born-in-America gene” and DNA inspired by “Hollywood and music, a bit of rebellion and natural sex appeal.” Hartmut’s mantra was simple, “Form follows emotion,” a twist on the maxim that form follows function. Yanko Design respects both these aphorisms but believes that we should not limit creativity within the realms of form, function and emotions; thus we follow Form Beyond Function.
2011 has been a significant year in terms of historical uprisings, financial stability, nature’s rebuke and the loss of visionaries. However the silver lining to the gloom is the perseverance of our belief that the best is yet to come.
As a tribute to the great visionaries of 2011, who dared to think different and follow their inner guidance, Yanko Design presents the Best of 2011, Top 50 Designs that were most read and appreciated by our readers from the world over.
A circular/cylindrical writing instrument being the physical standard seems quite interesting. We’ve worked with everything from hexagonal pencils, to super-thin quills, to rectangular sticks of charcoal……