The Tamagotchi Effect

This clever device, called PowerPlant, gives users a visual (and organic) reward for using less energy at home. Wireless transmitters fitted to the main power and water supplies regulate the amount of water the plant receives- the less energy used, the more regular watering the plant receives! The emotional link people have to the living plant (AKA the Tamagotchi effect) is sure to motivate awareness of their individual carbon footprints and help them track their environmental progress. 

As for the device itself, it’s constructed of 80% recycled and reclaimed material.

Designer: Liam Higton-Shirt

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