Apple loves racing. Apple TV just became the exclusive US home of Formula 1. Apple funded a movie about Formula 1 that made more money than most actual Formula 1 teams see in a season. Apple even talked Porsche into repainting two race cars in a 46-year-old rainbow scheme this year. What Apple has not done, despite all that motorsport enthusiasm, is show up to IndyCar, which remains a genuinely weird oversight for a company that loves a good only-in-America story.
Designer Daniel Rodriguez decided to render the version Apple apparently hasn’t gotten around to yet. His concept dresses a Dallara IR-18 in the full spectrum of Apple history, from the 1977 rainbow stripes and Motter Tektura lettering down to modern Apple Pay and Apple TV+ badges sitting right next to them. It is a mashup of eras that has no business looking this good, but somehow does.
Designer: Daniel Rodriguez
The stripes themselves do something clever depending on where you look. The nose, wing endplates, and mainplane get the flat, hard-edged six-color treatment straight out of 1977, while the sidepods and engine cover run a soft, airbrushed gradient that looks like it was pulled off a modern Apple wallpaper. Seen from above, the two halves mirror each other perfectly, with rainbow spears launching off the sidepod intakes and racing back over the engine cover in a symmetry that feels distinctly Cupertino rather than distinctly IndyCar.
The words “Apple Computer” run down the nose in Motter Tektura, the quirky Austrian display face Rob Janoff picked in 1977 because its rounded letterforms echoed the curves of the apple mark itself. That typeface has been dormant on race cars for decades, and seeing it wrapped around a modern aeroscreen is a genuinely fun bit of type nerdery most viewers will feel before they can name it.
Rodriguez went really tongue-in-cheek with the sponsors. Apple Pay, Apple TV+, and Apple Podcasts logos sit shoulder to shoulder with the vintage six-color apple, like four different decades of the same company got dressed for the same race. Real IndyCar suppliers such as Bosch, BBS, Sachs, and Firestone fill out the rest of the livery, which keeps the whole thing grounded instead of drifting into pure fantasy render territory.
None of this happens in a vacuum, either. Apple actually had a rainbow racing moment already, back in 1980, when it sponsored a Porsche 935 K3 run by Dick Barbour Racing and driven by Bobby Rahal, Allan Moffat, and Bob Garretson. That car ran a short, unglamorous IMSA season, blew a piston at Le Mans, and wore a tail sticker that read “Don’t upset the Apple Car.” Porsche revived that exact livery this past May at Laguna Seca to mark 75 years of Porsche Motorsport and Apple’s 50th birthday, which is clearly the spark behind this whole concept.
The bigger question the render quietly asks is why IndyCar is still waiting. Apple has spent nine figures on Formula 1 rights and greenlit a Porsche throwback livery for a sports car series most Americans do not watch on Sunday afternoons. IndyCar runs ovals, street courses, and an actual American underdog story every single season, and it is about to roll out a lighter, faster Dallara IR-28 in 2028. If Apple wants a paddock that already looks this good in rainbow stripes, the invitation is right here.