Picture walking through a bustling marketplace in China and suddenly stumbling upon what looks like a giant celestial machine that’s crashed through the ceiling. That’s exactly the vibe designer Li Xiang was going for with the Huai’an Zhongshuge Bookstore, and let me tell you, this place is absolutely wild.
Located in Jiangsu Province and completed in 2023, this isn’t your typical cozy corner bookshop with reading nooks and potted plants. Instead, Li Xiang of X+Living studio created something that feels like you’ve stepped through a portal into another dimension. The bookstore just snagged the 2025 Platinum A’ Design Award in Interior Space and Exhibition Design, which is basically the design world’s way of saying “this is incredibly special.”
Designer: Li Xiang
What makes this space so mind-blowing? It’s all about those massive three-dimensional structures that look like astronomical instruments floating inside the store. Imagine concentric rings and geometric forms inspired by celestial mechanics, all reimagined as bookshelves and display areas. The books themselves seem to defy gravity, positioned on these dramatic structures in ways that make you feel like you’re browsing a library floating somewhere in deep space.
But here’s the thing that really gets me about this design. Li Xiang didn’t just want to create something that looked cool for Instagram (though it absolutely does). There’s a deeper philosophy at work here. He describes the project as tearing open a spacetime rift in the midst of everyday city life, which sounds dramatic but actually makes total sense when you think about it.
Li Xiang believes that in our fast-paced modern world, many people have lost the ability to dream. We get stuck in routines, moving through identical concrete cityscapes, dealing with the mundane realities of daily life. His idea was to create a space where people could detach from all that, even just briefly, and rediscover something more imaginative within themselves. As he puts it, the architectural space becomes an extension of dreamlike reality, a spiritual revelation suspended above the ordinary city below.
That’s pretty powerful stuff for a retail space, right? But it works because the design truly commits to the concept. Those exaggerated celestial forms aren’t just decoration. They break up the monotony of reinforced concrete and rectangular spaces that dominate urban architecture. When you’re surrounded by these cosmic structures, your brain kind of has no choice but to shift gears and enter a different mental space.
What I really appreciate is how this fits into the broader Zhongshuge philosophy. This bookstore chain follows a principle of “chain but not replicate, each store with its own cultural style.” So while there are other Zhongshuge locations across China, each one tells its own story and creates a unique experience. The Huai’an location chose to go full sci-fi spectacular, and the results speak for themselves.
From a technical standpoint, pulling this off wasn’t simple either. The project had to overcome some seriously complex spatial and structural challenges to create that feeling of cosmic vastness within what’s actually a confined retail area. Those massive rings and irregular geometric forms needed precise engineering to work safely while maintaining that surreal, gravity-defying aesthetic.
There’s something really special about seeing retail design pushed this far. We’re used to stores being functional, maybe pleasant, occasionally stylish. But Li Xiang took a different approach entirely, creating an environment that prioritizes experience and emotion over conventional retail logic. It’s architecture that values your mental space, that wants you to feel something beyond just the transaction of buying books.
If you’re someone who gets excited about the intersection of design, technology, and culture, this bookstore represents something important. It shows us that commercial spaces don’t have to be boring or predictable. They can be destinations, experiences, even forms of art that make us think differently about the everyday spaces we move through. And maybe, just maybe, they can help us remember how to dream a little.
