This 100% plastic-free bottle comes with a reusable filter that can literally purify water forever

The MY Idra bottle focuses on cultivating great habits – from ensuring that you don’t rely on plastic bottles to drink water, to even making sure that you drink your prerequisite amount of water each day to stay well-hydrated. The MY Idra isn’t just any average bottle, it was designed to change your drinking habits, and last long enough to make sure those habits stick.

Designers: Valentina Vecchia & Fabrizio Boscolo of Webo Design Studio

Click Here to Buy Now: $148 $229 (35% off). Hurry, less than 72 hours left!

The design of the MY Idra bottle began with asking one fundamental question – Can we design a water bottle that completely does away with plastics? The answer, the team found, doesn’t just lie in a simple metal thermos or a glass bottle (which ultimately requires a plastic jug, or a water-purifier with plastic components). Instead, the MY Idra bottle combines storage, filtration, and dispensing right inside one bottle, so all you need to do is fill it up with tap water and the bottle takes care of the rest.

An innovative porous ceramic filter purifies and mineralizes your water, giving you a fresh glass/cup every 15 minutes, and moreover… the filter lasts forever, ensuring you don’t ever need to discard or replace any part of your MY Idra bottle.

Claysilite ceramic gravity filter and Claysilite pearl remove 99% of harmful substances (including chlorine) in 0.8 seconds.

The bottle’s clever design focuses on three really important elements/innovations. For starters, the MY Idra bottle is entirely plastics-free, and is designed to last forever even with constant use. On the outside, the MY Idra comes with a double-layered stainless steel and glass construction. The 18/8 stainless steel enclosure houses the unpurified water, which trickles through the MY Idra’s filter, dripping gradually into and filling up the transparent glass cup below.

A clever design that helps you keep track of your water intake, and helps you stay hydrated by reminding you to drink.

The second and most noteworthy bit of innovation lies in MY Idra’s filter, a unique, everlasting little porous ceramic puck that can both filter as well as mineralize water. Dubbed as Claysilite, the material was developed especially by the folks at Idra to remove microplastics, bacteria, heavy metals, pollutants, pesticides, and many more impurities thanks to Claysilite’s own mineral composition, and its 0.2/1 micron porosity. Silver ions within the Claysilite help keep it disinfected and clean too, ensuring the filter never needs replacement.

To clean the Claysilite filter, all you need to do is put it in boiling water for 10 minutes every month, and the Claysilite filter will practically last forever. Along with the filter comes a Claysilite pearl, a tiny pellet that can remove 99% of chlorine from water in less than a second, making the MY Idra bottle really handy when you’re in a part of the world that has chlorinated tap water.

Finally, everything culminates into MY Idra’s third innovation – the ability to positively impact its user’s behavior. The bottle’s clever design actually encourages you to drink more water and stay well hydrated throughout the day. A rotating metal ring around the lower half of the bottle lets you count exactly how many glasses of water you’ve had in a day. The water trickles through the filters, using gravity to purify itself, and gradually fills the cup up. Once full, the cup detaches from the bottle, allowing you to drink directly from it, while the metal counter ring lets you know how many cups you’ve had in the day.

Reach your goal of 8 glasses per day.

Each MY Idra comes with a 34oz (1000ml) stainless steel bottle (with an aluminum cap), the everlasting Claysilite filtration system, and an 8oz (240ml) glass cup at the bottom. The bottles ship with 12 Claysilite chlorine-removing pearls too (each pearl lasts a month, although you could only use the pearls if you’re subject to chlorinated water), and you can buy extra pearls from the Idra’s website in the future. The bottle’s design is built for long-term usage – the stainless steel elements and glass cup are dishwasher safe, the cap should be hand-washed, and even the filter lasts forever with periodic disinfection in boiling water. Every aspect of the bottle’s built to last as long as possible, barring the Claysilite pearls which need to be discarded every 100 liters… although to ensure that they don’t become waste, the Idra’s design team recommends you add the used pearls to the soil in your potted plants, where they’ll continue to de-chlorinate (although mildly) the soil as you water your plants for years to come. The MY Idra ships in May 2022 and you can grab one at an Early Bird price of $149.

Click Here to Buy Now: $148 $229 (35% off). Hurry, less than 72 hours left!