This packaging design knows the heart of every cheese (lover!)

Okay, I am going to cut straight to the chase…or shall I say let’s cut to the cheese? I apologize in advance for puns, I hope they stink less than blue cheese! This old Amsterdam cheese cover brie-longs with your cheese because it understands the matters of the heart. No, it literally does – this cover is built in a way that it showcases the heart of your cheese and also protects it. The conceptual cheese cover is appropriately named ‘El Corazon’ which translates into ‘the heart’.

The center of the old Amsterdam cheese is usually served as tapas or aperitif (small savory dishes that complement beverages) and therefore deserves to be displayed like the showstopper of the snack bar that it is. The case also prolongs the cheese’s life in the refrigerator while turning into a functional showcase when needed. The goal of designing this cheese cover was to keep it simple yet effective while preserving the contents and also showing them off. The concept was tested with a prototype made using SolidWorks, CAD, and 3D printing, ensuring that your cheese always feels gouda about itself!

Designers: Mike Broekman, Erik Veenstra and Smaac Agency.