It’s very poetic to say that you have been inspired by a landscape and pin the translation to abstract art and mediocre execution. However, this is not the case with NIO Cliff, a stationery holder case with a wireless charging unit at its base. Inspired by the “Blue Sky Thinking” global community of designers and the location for the same, three designers Edo Kim, Yu Shan Huang and Ye Seul Kim, have conceptualized this project.
Staying true to the landscape of a cliff (with a ^ peak that reminds us of the roof and trees), the unit consists of a name card holder, magnet, a storage that can hold pencils and tools, and a wireless charger at the bottom. Essentially it looks like a cross-section of the cliff, and very subtle representation.
Designers: Edo Kim, Yu Shan Huang and Ye Seul Kim
NIO and Central Saint Martins announced the launch of their “Blue Sky Thinking” global community of designers. The innovative design community aims to bring together young talent and create environmentally-friendly designs. Over 100 top students from Central Saint Martin’s Industrial Design, Ceramic Design and Fashion Design majors will draw on diverse global inspiration to present work that integrates NIO’s leading-edge philosophies and environmental awareness.
“Seaside Cliff is the place where people can see the open sky, blue ocean, and land all at once. It is linked with NIO logo’s elements,” Kim told Yanko Design.
“I wanted to simplify the shape of the cliff and tried to find a minimal form while maintaining the angular and flat top of the cliff. The green plains on the top side are simplified and expressed as a pattern, and the layer part of the cliff is expressed through translucent material.”
“At the top of the cliff tower has small objects such as name card holder, magnet. And the middle is a storage that can hold pencils and various tools. At the bottom is a wireless charger. The main concept of this product is to stack various functional products. This comes from the form of a layered cross-section of the cliff.”