A former Harley Davidson engineer built the most efficient e-bike of all time

Erik Buell is a pretty common name in the motorbike circuit. Best known for founding Buell Motorbikes, a trueblue American motorcycle company that made some incredible café racers before being acquired by Harley Davidson, Buell soon shifted his attention to the future i.e., electric automobiles. Buell’s latest electric-forward company, Fuell, is part wordplay, part sardonicism, and complete visual and engineering bliss.

The Fuell Fluid is the company’s second ever EV after the Flow, an urban-conscious electric motorbike with a 125 mile range. Made, like the Flow, for urban mobility, the Fluid is an electric pedal-assist bike with the longest range in its category. Engineered by Erik Buell himself, and co-designed with the talented Belarus-based transportation designer Artem Smirnov, Fluid is every bit a beautiful, sleek, premium e-bike. Ensconced in a matte metallic and black body with subtle acid-green accents really making the bike stand out, Fluid is dominated by straight, robust lines that give it both visual and structural stability brought about by the custom aluminum alloy used to craft the frame. The e-bike has rear-wheel-fitted motor exclusive to Fuell, which provides 100Nm of torque to assist your pedaling, getting you further with lesser effort, while a carbon belt fitted on a Shimano Alfine 8-gear hub and Pirelli tires make Fluid practically one of the most spec’d out pedal-assist bicycles on the market.

The Fluid comes not with one, but two removable batteries that sit on the e-bike’s thick top-tube, giving it a total capacity of 1008Wh… enough to power the bike as well as charge your phone while riding it. The batteries secure into the bike’s frame via lock-and-key, so only you can remove them when you need to charge them. Charging takes roughly 2.5 hours to hit 80%, making the detachable battery easy to carry back home and charge overnight. Fluid also packs an IPS screen for a dashboard that shows you your speed, battery level, and pedal-assistance level. It even packs anti-theft features including an on-screen PIN unlock, an optional foldable manual lock, and an optional GPS tracker (the GPS is just available to EU backers for now). Available in two variants, Fluid 1 and 1S, the bike offers two max speeds of 20mph and 28mph, tailor-made to the regions the bike will ship to. Designed and engineered under the expertise of Erik Buell himself, the Fuell Flow provides perhaps one of the finest e-bike experiences money has to offer. After all, the man has over 40 years of experience and hundreds of motorbikes to his credit…

Designer: Erik Buell

Click Here to Buy Now: $3,634 $5,499 (33% off). Hurry, prices go up on August 6th at 11:59 PT.

FUELL Fluid: Longest Range, Pedal Assist E-bike

The FUELL Fluid E-bike designed by legendary motorcyclist engineer Erik Buell comes with an exceptional 125 mile/200 km range which aims to change the way urbanites travel and commute.

The FUELL Fluid with a mid-drive bofeili 500W pedal assisted motor, giving it 100Nm of torque, that offers bicyclists exhilarating acceleration. The FUELL Fluid is built with a custom aluminum alloy frame giving it both durability and a sleek appearance.

Adding to its durability is that the FUELL Fluid was designed with the urban rider in mind. Specced with things like a Gates Carbon Drive belt system, and a Shimano Alfine 8-speed Geared Hub to make it virtually maintenance-free. Two batteries provide the e-bike with 1,008wh capacity and a 125 mile estimated travel range.

Below: Designed by Industry Leaders

Erik Buell is considered to be a pioneer in motorcycle technology and earned his induction into the American Motorcyclist’s Association Hall of Fame in 2002. He has 40 years of engineering experience, and founded his own motorcycle racing company Buell Motorcycle company which eventually merged with Harley Davidson. His knowledge on two wheelers have transferred over to his new passion project, the tech packed, specced out FUELL Fluid E-Bike.

Below: Why FUELL Fluid E-bike

The batteries are simple and quick to charge, reaching 80% of its charge within 2.5 hours and a full charge at 5 hours. Both of the Fluids 504wh batteries are removable and if battery technology evolves can be upgradeable.

Seamlessly integrated onto the center of the handle bars is a 3.2 IPS color screen that displays important information like speed, distance traveled, battery level, and 5 configurable motor assist settings. The e-bike comes equipped with an adjustable suspension for ride quality control and hydraulic brakes for impressive stopping power.

Below: FUELL Fluid Options and Sizes

Color Options for FUELL Fluid


Click Here to Buy Now: $3,634 $5,499 (33% off). Hurry, prices go up on August 6th at 11:59 PT.