Blackberry’s new concept phone is perfect for their target audience


The Blackberry has always maintained its reputation of being the ideal businessman’s phone. It’s handy and useful, comes with all the apps you need to stay productive, doesn’t distract with games or social apps, is quite secure, and until the touchscreen trend took over, it had its own qwerty keyboard that made typing out emails on the phone a literal breeze… however, somewhere down the line Blackberry followed the bandwagon and got lost among bigger players. The Blackberry Network concept hopes to change that by once again, being built to do exactly what it’s good at.

The BB Network isn’t a phone, its your enterprise communication solution. Build explicitly and rather well for all your office needs, the BB Network is your go-to device for everything related to work. It comes in a size that’s small enough to get the job done while occupying as less space as possible. Built to work as the RFID card that you would use to swipe into our out of your office, the BB Network is exactly that size too, and can be hung around from your neck or clipped to your pocket, much like your office ID. It’s even optimized to work keeping your office schedule and needs in mind, giving you access to your tasks, reminders, mails, flight tickets, etc. all accessible from within the home screen. The phone also comes with BBM Hub, Blackberry’s answer to Slack, and and its own payments gateway that allows you to use your phone as a payment card. Another great feature is the Network’s Meeting Mode, a mode that lets your phone focus only on functionality, silencing all calls and notifications while you’re in a meeting. Putting your phone in the Meeting Mode also turns your phone into a multimedia device, allowing you to use it as a digital pointer, and to control presentations directly from within your phone.

Blackberry’s strength has always been its appeal to a particular target audience. Rather than pandering to the consumer market, BB Network does what Microsoft did a long time ago… stay true to the ever-demanding, yet loyal world of business and enterprise!

Designers: Anish Shakthi, Phaniram Lalpet, Kamaljeet Kaur, Raghavendra Rao & Prateyush Das.