A Baby Bottle Breakthrough

Qi (pronounced “chi”) is a unique, elegant self-heating disposable baby bottle designed to provide a thoughtful & practical way to feed your baby on the go & on demand. Combining the convenience of ready-made formula with an integrated heating system, Qi provides parents with the independence to maintain a regimented feeding pattern with minimal hassle. The innovative design hygienically preserves formula that, with a simple twist of the base, can be safely heated to deliver a warm, satisfying feed on the go.

Unique properties: Thermocromic heat sensing symbols on the bottle provide an indication of the milk’s temperature. a Simple twist of the bottle base adjusts the heat, enabling full control of the temperature, so a warm feed can be safely delivered on the go. Both teat and formula are kept separate in foil sealed sterile sections, permitting storage for up to 12 months. The Qi product range comes in a variety of formulas, flow rates and sizes for infants from 6 to 24 months.

Product realization: Long lasting ready-made formula milk satisfies the parent’s need for a bottle that can be heated on demand and remains sterile until opened. Blow molded HDPE is utilized for the main container, whereas the base, lid, collar and canister are injection molded. All silicone and HDPE parts are BPA free, avoiding potentially harmful chemicals from leaching into the milk. An exothermic reaction between water and calcium oxide produces enough heat to warm the ready-made formula milk to body temperature within 3 minutes for a quick feed.

Operation Flow Interaction: The design of the teat and rounded nipple replicates the feel and shape of a real breast, encouraging babies to latch on more quickly. The offset teat reduces the angle of feed ensuring it remains full of milk as long as possible, preventing the swallowing of air to reduce colic. The bottle’s organic form and rounded base has been ergonomically designed to sit comfortably within the hand, providing an ideal feeding position for both parent and baby.

Designer: HJC