Time and again you have passively participated in the Red Dot Awards via the editorials and updates of the Awards Night. This year, Yanko Design and the Singapore team of Red Dot Awards: Design Concept, decided to do things differently. I had a team trail me, while I went about capturing the essence of the event and talking to the winners. It was delightful to see the sparkle in their eyes and the jubilant smiles. What struck me the most were Lucid Design’s Amit Mirchandani’s words – “Winning a Red Dot definitely gives you that edge, it makes a difference.” Hit the jump for the video and to know more.
[youtube:https://www.youtube.com/watch?v=SJqhQt3be78 600 451]