Bonjour de Paris! MAGICAL is the only word to describe the climax of this year’s Electrolux Design Lab… & no better place could play host to the big finale than the most magical city in the world! After months of development, 6 finalists from around 1500 submissions found themselves fighting for the top 3 spots with one grand prize winner of €5,000 & a 6 month paid internship at an Electrolux global design centre. Hit the jump to watch the a replay of full event or skip to 2:00:00 to watch Yanko’s Troy Turner get up close & personal with the designers! And… the 2014 winners are…
1st – Pan Wang (center) for Future Hunter Gatherer
2nd – Fulden Dehneli (left) for Lotus
3rd – Michał Pośpiech (right) for UrbanCONE
Also pictured – Lars Erikson, Senior Vice President Design at Electrolux and Head of Jury
Pan Wang’s winning concept, Future Hunter Gatherer, is a virtual grocery shopping experience inspired by nature. It projects a hologram that lets the user play a game to gather food by fishing, hunting or gathering the food from nature. The information of the collected food in the game is then transmitted to the local grocery store or market, that in turn gathers the goods and deliver them to the user’s door.
Pan had this to say about the concept: “I find that there is a lack of connection between people and food sources, as buying food from super markets is so easy, people have lost knowledge of where the ingredients actually come from. I was inspired by the traditional way people collected food, the hunter-gather period. By simulating nature, bringing an element of gamification into food preparation and connecting this with the food suppliers, learning about food and buying groceries becomes a fun and educational activity for the whole family.”
“In an educational, honest and playful way, this concept addresses issues of ecology and consumer awareness related to the food supply chain in an urban society,” said Lars Erikson, Senior Vice President Design at Electrolux and Head of Jury.
Below is a full video of the live event, including all 6 designers’ presentations, questions from the Jury, the crowning of the winner as well as a special and intimate interview session with each of the finalists from Yanko’s Senior Editor, Troy Turner. (Skip to 2:00:00 to watch the interviews!).
The 2014 EDL Jury: Lars Erikson, Senior Vice President Design at Electrolux, Margareta van den Bosch, Creative Advisor at H&M, and Robin Edman, Chief Executive of SVID (Swedish Industrial Design Foundation)
Yanko Design’s Senior Editor, Troy Turner, chooses public Twitter-submitted questions as part of the Electrolux #AskFinalist contest. The 10 tweeters with the best questions each received an Electrolux Ergorapido!
Finalist Leobardo Armenta presenting Pure Towel
2nd Place Winner Fulden Dehneli presenting Lotus
Finalist Kovács Apor presenting PETE
Finalist Sorina Răsteanu presenting Set to Mimic
3rd Place Winner Michał Pośpiech presenting UrbanCONE
1st Place Winner Pan Wang presenting Future Hunter Gatherer
The EDL Jury deliberates…
Pan Wang wins the top spot in the 2014 Electrolux Design Lab!