The Nurture project began with an exploration into the usage of the term “fresh” in the food industry. Super-fresh foods are in high demand with the nutritionally-concious, but the delivery of some is limited because of short shelf life and storage issues. This unique solution allows fruits to be nestled within their own roots in the form of a basket in order to keep them alive and fresh efficiently until the time of consumption. Genius! Jump to the video to learn more.
Consumers can buy baskets weekly, and nurture them with minimal moisturizing. Also provided are utensils that are specially designed with instructions on preventing nutrition loss from the process of picking, washing and drying fruits.
Designer: Hyunhee Hwang
Nurture : Living Fruit Basket from HYUNEE HWANG on Vimeo.