The Better Cup

Radhika Seth

12 years ago

We live in a world where there is constant abuse of resources and every step in the direction of making things more ‘green’ is welcome. The CUP.FEE is one such design that hopes to make an impact and keep the environment one cup away from choking. Made from Kraft paper, the portable coffee mix and cup is a clever design.

Designers: Jo Sae Bom and Jeong Lan

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Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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