Refrigerating In Compartments

The Iceberg is a smart fridge that nests a portable Freshbag to take along on the road. The centrally located round box is ideal for picnics and a day in the sun. For your regular needs, it’s the kind of fridge that is compact yet big enough to hold wines and food. Love the ingenious portability and compartmentalization. What do you think?

Designer: Byeong Soo Kim

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.