Yanko Design

Constantly Upgraded Smartphone

The tech industry is on an innovation overdrive, what’s fresh today gets obsolete within days. The loss belongs to the end consumer actually; we all felt the twinge when Apple introduced two new iPhones barely months apart. Its human nature to want the newer product, hence designer Francois Rybarczyk has a good solution for this: the XTRUD Concept Phone.

*Disclaimer “Sony” is just for representational purposes only and doesn’t reflect the company’s ideations.

Designer: Francois Rybarczyk

Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.
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