Yanko Design

Simple Muji Camera

The Ka-mu-ra is a concept based on Kanketsu, the idea of simplicity. When the brief was given to designer Forrest Radford, to design a camera for Muji, the obvious loophole was that Muji isn’t a very tech-centric company. So his first reaction was to creatively push the brand forward from where it currently is. Simple to use, the camera is off when closed and on when opened.

As the designer puts it, since most photos taken now are snapshot only a few controls are needed. And since most photos are now snapshots done with phone cameras it seems logical to put this technology to good use.

Designer: Forrest Radford

Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.
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