Square Is Better

The Square Funnel is a redesign of the typical kitchen aid that is used to transfer and pour liquids in a small-mouthed bottle. A research done by the designers showed that round funnels took a longer time to drain the liquid. The square funnel increases the speed of the liquid draining into the bottle considerably and it prevents an overspill too. In layman’s terms, the physics involved allows the quadrate funnel to control the inequalities in the change of air pressure inside and outside the bottle; thus enabling a swift transfer of liquids.

Square Funnel is a 2012 red dot award: design concept winner.

Designers: Guo Bo, Xie Qiuquan, Wang Shuai, Zheng Jianwen & Yang Fukai

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

See Full Bio