Life-Proof Calling

For all you know SpareOne may go onto become an iconic phone with its simple approach of being the ideal spare phone that works on a single AA battery. A shelf life of 15 years, simple demeanor and intuitive UI, makes it a coveted gadget to carry on hikes, travels and emergency situations.

Rodney explains, “ When we were approached to strategize this spare phone idea, we knew immediately that it has to be simple and “life-proof”. The archetype of a screen was logically used to showcase and glorify this simple but iconic long-lasting AA battery.”

Designers: Rodney Loh & Thomas Tellier for NextOfKin Creatives

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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