Electrolux Design Lab is in its tenth year and we are pretty excited about the 2012 competition. As Henrik Otto, Senior Vice President of Global Design at Electrolux puts it, “Ten years ago we set out to map the future. In what direction is our industry evolving? How will we cook, clean and wash our clothes in the years to come? What will the appliance of the future look like? To date we have reviewed over 10,000 design concepts but each year I’m seeing new concepts and ideas I never thought possible.”
The brief for 2012 is to Design Experience! Inspired by the Electrolux Cube experience, Design Lab wants designers to conceptualize appliances that provide a “fuller sensory experience.” Before you reach out for your sketchbook, take a look at the winning design from 2003 through 2011. Hopefully this year YD will be celebrating your design too!
Please Note: Deadline for entries is 23:59 CET June 1, 2012 | For details and rules head here!
2003 Theme: User Driven Solutions
Icon Fantasy Kitchen by Tamas Cosovan, Hosszu Gergely, Franziska Schmid, Dominik Langhammer, Domenico Farina, Wolfgang Stegmann, Taro Gragnato, Catia Sul and Nicolas de Benoist
2004 Theme: Designs for 2015
Rockpool Waterless Dishwasher by Ross Nichols, Douglas Nash and Oysten Lie
2005 Theme: Designs for 2020
Air Wash Waterless Washing Machine by Wendy Chua and Gabriel Tan
2006 Theme: Designs for Healthy Eating Habits
Nevale Mobile Food Carrier by Metin Kaplan
2007 Theme: Eco Design
E-Wash – Natural Detergent (Soap Nut) Washing Machine by Levente Szabo
2008 Theme: The Internet Generation
Flatshare – Stackable Refrigerator for Roommates by Stefan Buchberger
2009 Theme: Design for the Next 90 Years
Cocoon Cooking Concept by Rikard Hederstierna
2010 Theme: The 2nd Space Age
The Snail Induction Cooking Element by Peter Alwin
2011 Theme: Intelligent Mobility
Portable Spot Cleaner for Traveling Executives by Adrian Mankovecký
2012 Theme: Design Experience
Winner: YOU!
