Ivy That We Like

Radhika Seth

15 years ago

The Light Ivy is a clever lamp that features wire made from strong yet lightweight craft wire. The purpose is to expose the meandering electric wire of this lamp in a creative way. Usually we end up concealing the mess, but this nifty design ensures you have some fun with it. The lamp head rotates 180 degrees, making it the perfect accomplice for direct, indirect, diffused or table lighting. Awesome!

The Ivy Light is a 2011 red dot concept design winner.

Designers: Choi Hyeryong & Choi Ho Seok

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Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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