Mo’bility is Mo’betta

MO is a flexible, affordable and sustainable combination of bike rental systems, local public transportation, and car sharing that aims to ease the tension of getting around in the city. Using a human-centered design approach, Mo would also mean less cars on the street, a quieter environment, less oversize roadways and more room for walking paths, improving the overall quality of life for everyone.

A variety of rentable bikes, cargo bikes, and cars can be accessed in seconds through Mo’s smartphone app that uses geo-location to encourage spontaneous usage of the mobility system even on the go. MO “members” can choose from a comprehensive, single-source range of vehicles as spontaneously as possible, no matter the situation.

Designer: Lunar

Introducing mo from LUNAR Europe on Vimeo.

7 Comments

  • Marcel says:

    I don’t get it.

    If I understand correctly, the less people use this service, the more they are expected to pay for it.

    I can’t see the success formula in that.

    Also, which ever european city they’ll be introducing this in, ….if they’re going to use those fancy schmancy Brooks like saddles like they show in the picture, I’d sure take an allen wrench with me while paying a visit.

  • Berliner says:

    I dont understand the whole concept -.-

  • Marga says:

    This is a copy. The same project made by other person has been present for a concurse one year ago.

Comments are closed.