The mobile concept by designer Amid Moradganjeh aims to redefine the mobile experience through technology that is more sensitive to the human experience. Inspired by print posters, Rimino can be bent to switch between different modes of operation. Along with a simple and easy user interface Rimino also introduces new tools and behaviors to approach and communicate in a more human-human way.

1. Natural input and navigation: The limited size of mobile devices and the circumstances in which they are used have defined the constrictive nature of the user experience (particularly for input, capture and navigation). By using the whole device and by exploring new physical properties, users will be free to interact with their mobile devices in a more natural and intuitive way.
2. Human-like communication: Inspired by face to face communication, Rimino offers new methods beyond call and notification to approach other people. It provides a bigger range of resolution for communication and expands the user experience beyond, before, and after the communication session.
3. Lively device: Rimino implements a new set of behaviors that make the user feel that it is truly aware of them. Another feature that makes Rimino alive is the “Lively pad” at the back of the device. Lively pad enables certain interactions using temperature, haptic feedback, light, airflow, olfactory feedback and moisture.
4. Goal based UI: There is no need for apps on Rimino and tasks can be accomplished by following a path that is closer to the human’s mental model. By capturing elements (time, location, voice,image, temperature, objects, people, etc.) first, the user is able to choose and initiate a task.
5. One experience – multiple devices: Rimino is an experience which is independent of the device itself. The tasks (and not the programs) with which the user is involved are constantly move between Rimino and other devices. In addition, the accessible hardware and devices become a part of a bigger connected system. The Rimino mobile device is able to detect devices nearby and behave accordingly.
6. Right resolution for right interaction:The desirable interaction resolution on a mobile device very much depends on the context and the task. Rimino offers both rich and basic versions of the same interface when needed. The interface is switched to the basic mode by bending the device. Basic interface represents the essentials and needs less engagement to interact with. The bent device can be used in a stationary state, creating new application.

Designer: Amid Moradganjeh

Rimino – A Human Touch on Mobile Experience from Amid Moradganjeh on Vimeo.


  • Allan Shah says:

    Is that suppose to be a phone?

  • Sam Jerichow says:

    “Phone” is hidden in there too among all those fanatstically good looking features. It is a wonderful concept. The poster-ish appearance and the haptic are made for me 🙂 Bought!

  • haneum lee says:

    wow! it’s very good IDEA!! this design is very impressive.

  • Jade Doel says:

    Some very brilliant ideas in this concept. E-ink is such a magnificent technology and this design utilizes it very well.

  • FEZ says:

    why do that when you can have it on you phone?

  • Vogie says:

    There are some definite pluses and minuses to this design. As these designers often do, they portray something like E-Ink with the animation of LED or AMOLED screens, which is simply impossible. However, color eInk is in the works, and we’ll see that in the near future. What I did like about it: form factor was fantastic, addition of stylus/pen input as well as device-as-pen, use of flex tech as well as gesture recognition and the stylization is a huge improvement over our current UIs. However, this is not a smartphone like our current smart phones, laden with Pandora, Angry Birds, and Evernote. This design is more for something like a hybrid, an evolution in between feature phone and smart phone, with an emphasis in utility and style. And that’s not something that has been released in a very long time.

  • Anthony says:

    It is a phone!

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