Going Beyond Augmented Reality

Taking 1st Place at the Imagina Awards for Best Design and Communication, the Aeon Project is a thoughtful & open-minded exploration into the merging of mobility & 3D applications. Aeon not only incorporates the navigation & general controls you’d expect from HUD, but also becomes an immersive, interactive learning experience through selectable applications, allowing the user to learn about surrounding objects with the swipe of finger, or turning the screen into a visual story about surrounding architecture.

For complete customization, Aeon can be adjusted from augmented reality, to mixed reality, to virtual reality, allowing the user to easily shift from text-only information to complete virtual immersion.

Designers: Michaël Harboun, Fabien Chancel, and Akki Reddy Challa


  • a says:

    The difference between kids and designers is becoming who knows 3D softwares or some video editing.

  • Kit says:

    Monolithic fonts look cool, but I would be extremely frustrated having to read that all the time 😐

  • Daniel Castillo says:

    boring… lier and really bad… good idea the apps and the gloss but the car design is absolutely ugly !!

  • jen says:

    WOW that’s crazy! Hope Dassault Systems will make this come true! 🙂

  • Danylo says:

    I thought it’s a nice concept, but the execution is a little dangerous. I don’t think is a safety idea show “illusions” in the windshield.

    But I like it!

  • MDesigns says:

    A bit of fiction doesn’t hurt anyone. Decent video.

  • stephen russell says:

    Must expand for Car use, Hotel use IE Ipad use for tourism alone, IE scan sights, museums from Unit & use in navigation to site & to hotel.
    Expand this, get some in cars worldwide.
    Must for London 2012 Games.

  • steve says:

    The potential of this limitless… It’s like driving inside an iPhone!:)

  • alex says:

    if you like this kind of stuff, go to ted.com

  • Prid says:

    The video was boring, though the idea is interesting. Also, they used Wii Dashboard Sound Effects :/

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