Smell on Display

How do you show a smell?  No, I’m not talking about mirrored shelves at Sephora. I’m talking pure scent. En Esencia is an olfactory exhibition that seeks to answer this question by showcasing smells in two ways. In the first, the Pure Perception Room, “sniffers” stand under isolated boxes that are designated to specific scents. The perfume is then released, creating an untainted and pure olfactory experience for the user. The second showcase, the Lab Room, is the analytical and descriptive space of the exhibition where visitors can see the inspirations and formulas for individual scents.

Designers: Javier Alejandre & Julia Jorge