Setting Sail with Bloom

Bloom is a yacht concept that earns its eco-friendly chops by including a wind driven power source and solar panels. We know alternative fuels like hydrogen are being used but a neater idea would be to make sure all building materials come from recycled and sustainable resources. Now rich people don’t have to feel guilty (do they ever?) about wasting petrol cruising around.

Designer: Xiang Yu

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.