Yanko Design

What Causes Nokia Erections!

It’s not a hot-blonde-Sony or gorgeous Apples, but plain simple laws of physics that causes this Nokia to get an erection! The physical kind! I mean the Kinetic kind! The concept is this, for every incoming call, text, email or alarm, the phone gets super excited and gets…standing tall! Yup the brief was to make the phone as playful as possible…as if a vibration mode was not enough! And if it’s not the right person calling or the alarm too soon…simply tap the phone back to deflate the …erection! Umm…cold shower won’t do!

On a more serious note, here’s more info on the Nokia Kinetic – a seriously playful mobile phone for 2012. The reason behind the erection is an electromagnet in the base of the phone that allows a weight to be shifted, causing the phone to stand up. Digital information gets converted into kinetic movement!

Other features include:

This is a student project done for Nokia at Central Saint Martins Collge of Art & Design

Design Tutor: Silas Grant

Designer: Jeremy Innes-Hopkins

Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.
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