The Last Straw

Radhika Seth

16 years ago

Boo to you, you-land-polluting-extra-plastic STRAW! We don’t need you!

Not a great slogan for the green-brigade, but most definitely do-able. Ditch the straw and have the drinks-packs include an “Internal Straw”. A neatly folded layer of the box itself becomes the pipe to sip your drinks from. Simple, easy and GOOD!

Designer: Kyung-soo Park

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Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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