A Perfume For A Man’s Man

Hey now who doesn’t love a good smelling man? Even the brawniest, burliest men a.k.a construction workers deserve a little eau de toilette. Art Lebedev makes it a point to create a scent worthy of a man with notes of bergamot, rosemary, birch, cedar, iris, and cardamon called the Spirit Level. But even the toughest men wouldn’t be caught dead with a frou frou bottle so this one comes packaged and functions as a level.

Design Team:
Art Director – Artemy Lebedev
Designer – Oleg Morev
Industrial Designers – Alexei Sharshakov & Benjamin Flannaghan
Modeler – Alexander Pozdeyev
Consultant – Katerina Makarova
Visualizator – Anton Veryovkin

Designer: Art Lebedev Studio


Levelus Spirit Level Perfume Bottle by Art Lebedev Studio


  • Johan says:

    I sure hope the perfume is in the container, and not the center tube with the air bubble (whatever it is called)..

    • brian t says:

      I can see the tube going down the middle, so no, the perfume is in the centre tube. That means that, as you use the perfume, the spirit level will become even more useless. Oh well – I think it has something to do with today’s date …

  • Eddy says:

    Very very nice idea! Working hard makes you smell!
    As said before, I would place the essence into the container rather than into the center!
    Otherwise this nice bottle becomes “useless” in a few sprays!

  • reality says:

    utter gimmick

  • LukeSF says:

    That’s really smart. I wouldnt mind having one with Paul Smith perfume inside 🙂

  • Jak says:

    Wouldn’t the bubble disappear after the first spray?

  • DAVE says:

    Attractive packaging. It did do it’s job by getting me to this site. However, as you use the spray and the contents go down, this will effect the look.
    Noteably, it still looks good in a standing position.
    Although, it’s not for everyone, some of us out here like a change.
    When everything is said and done, isn’t the most important factor the perfume itself? After all, you don’t want to buy a product just for its packaging. Content, is what counts.

  • Name* says:

    Hack again?!

  • Name* says:

    Hack again?!

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