Twist And Trash The Can

There are two things make the NNew Can stand out; one it has a deliberate spiral shape and two its opening-clip has an uplifted indent. The reason for the spiral shape is obvious, it makes it easier for you to twist and crush the can with hand and dump it into the trashcan. And the reason for the indent in the clip is so that you can open the can easily without chipping a nail. I endorse the second reason wholeheartedly coz I always manage to clip mine while opening my soda-can!

Designers: Jiwoon Park & Kwenyoung Choi

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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