Total Beach Bum!

I have a confession; I’m a total lost cause when it comes to recharging my phone, iPod and camera. Three gadgets I can’t leave my home without and somehow, I always leave it till the last moment for recharging! Needless to say, I manage just some amount of power on them and carry their wires with me, and plug them in the next available socket. Dandy, but what do I and others like me do, when we hit the beaches? Carry the Solar Tree of course!

Awesome thought of having a personalized solar-powered pole with sufficient sockets to plug in multiple devices. Hail the Solar Tree!

Designers: Jun-Se Kim, Min-Goo Kim & Dong-Eon Kim

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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