Subtle Contribution

You either need celebrity endorsements or hook the real philanthropist to raise charity funds for worthy causes. A third alternative is thru subtle donations. Situations where you don’t even realize that you are parting with some money, yet making a difference in a needy person’s life. This coz the amount is so little that it doesn’t make a dent as a singular person, but when many people contribute, it makes a big impact. This is the premise of the ½ Bottle Project

Some highlights of this project:

  • When a customer purchases a 1/2 PROJECT beverage paying the same full price for half the stuff, the person gives away the other half to others who receive the monetary value of the half.
  • Since the 1/2 PROJECT uses the half of total sales for reproducing the product and the other half for donations to NGOs, it does not require additional cost for operations. In the process of producing the half bottles, 1/2 PROJECT packs, delivers and sells them through a charity contract after paying the existing companies for the beverage content.
  • The half of the total sales of the project is donated to NGOs and used for 7 types of help which are selected by consumers when they purchase the beverages.
  • The opposite round surface of the bottle includes the name of brands participating in the 1/2 PROJECT.
  • If the full original price of a whole bottle is USD2, there will be some quick facts showing that what kind of actions is possible by using the donated USD1.
  1. Vaccine: You saved 10 children from measles today.
  2. HIV: You saved 3 AIDS patients today.
  3. Water: You provided clean drinking water to 40 people today.
  4. Education: You just provided basic education supplies to 2 children.
  5. Food: You saved 3 children from malnutrition today.
  6. Sanitary: You just contributed 5% to a USD20 latrine for better hygiene.
  7. Apparel: You just presented clean clothes to a child.

    Designers: Sungjoon Kim & Jiwon Park

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    1/2 PROJECT, Bottle Design by Sungjoon Kim & Jiwon Park

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    30 Comments

    • Carl says:

      pure gimmick you could do this without the re tooling for the blow moulded bottle, just by saying you will give half the money to this charity. How much is a new tool for blow mounding? £50,000?

    • Alan says:

      Good try but i agree with Carl, too gimmick. The question is how this idea is… U can just sell the same bottle but up the price by half…and print some stickers saying a donation for the childreen. In fact, this give more chnace for company to play around with financial contribution numbers… who going to check and who will be the bearer of the advertising cost and so on…

      Too much gimmick for something simple….

    • i think today the marketing is strenght. The social issue is nothing but a form to add value to brand!
      But i think everything valid!!!
      Do the right!!!!

    • J says:

      The concept is like Tom’s shoes. http://www.tomsshoes.com/

    • j says:

      Do some research plz, when u want to do about responsible design.
      Its simply the worst idea for us and other 90% of the world.

    • Nicole says:

      Charging double for the same product wouldn’t get as many people to buy their product.

      It’s smart advertising on there behalf BUT its all crap.

      True it is good for the people receiving the charity.

      But their spending less money on producing their product and not losing anything.

      For moral sake, if they really wanted to help and not just boost their sales, they would give 100% of the sales to charity.

    • Por says:

      it’s good idea for advertising may be make some people to awareness about charity and help each other much more !!

    • Chrissy says:

      I think it gives people who might not ordinarily seek out opportunities to donate to these causes a chance to do so. If those stats are true:

      Vaccine: You saved 10 children from measles today.
      HIV: You saved 3 AIDS patients today.
      Water: You provided clean drinking water to 40 people today.
      Education: You just provided basic education supplies to 2 children.
      Food: You saved 3 children from malnutrition today.
      Sanitary: You just contributed 5% to a USD20 latrine for better hygiene.
      Apparel: You just presented clean clothes to a child.

      I’d buy one everyday! Maybe it’s gimicky, maybe they’re not giving as much as they could, maybe they’re also boosting sales in the process, but it’s also money going to a cause that might not have had a chance to.

    • MadMen says:

      The design and ideas sounds nice. But seems a little idealistic.

    Comments are closed.