Giant Trucks Are No Longer Scary

The noisy, polluting, gas guzzling giants are being tamed to look more demure and sophisticated, and how! The Scania Concept that we see here is a pure reflection of this new theory and is a bid to change the perception that trucks are the big bullies of the highway. It is designed to be eco-friendly and economical by using a diesel-electric hybrid engine. The innovative part comes on the wheel-hub design that sports indicative color-coded LEDs that point out speeding and other rules broken.

Designer: Adam Palethorpe

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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