Yanko Design

Why Should I Want This MID

Really, why would I want this MID (Mobile Internet Device) over the current iPhone I use? Lord! I know you’re up to your neck with Apple banging, so for a change let’s compare it to an LG Arena, Samsung I7500 or even BlackBerry Storm 2. Where does this MID score over the rest of these Internet efficient phones? Two places: Prime Real Estate i.e. a three screen setup that opens to 210 x 210 mm and an Integrated Stand.

On the flip side, this MID is merely a concept, but is pompous enough to include a clip-like anti-theft mechanism! I’m not going to get into the tech-specs, coz any dandy designer can pump out just about anything they like these days. So my focus stays on the screen.

How important is the screen of a mobile phone anyways. Plenty! Those who chanced on the LG Arena etc. will have to admit, that when you are using a device that small for net browsing, you wished for that moment the screen was a bit larger. Unfortunately I do need to quote Apple here, but damn; the panning in and out on the iPhone, sure compensates for not having a large computer screen handy. So yeah, a mobile device with a three tier screen layout giving easy keyboard access to fat fingers really scores, even if it’s a concept!

Designer: Petr Kubik

Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.
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