Flashback Fridays: Panasonic Toot-a-Loop Radio

Part-radio and part-fashion accessory, the Toot-A-Loop was wearable technology. Worn around the wrist like a bracelet, or carried like a purse, the Toot-A-Loop was shaped like a tapered doughnut, twisting open to reveal the tuning dial on the inside. The AM-only radio also came with fun stickers so users could customise it.

In the early 1970s, the Apollo 11 had just landed on the moon, signalling the start of the new space age, Volkswagen Beetles ruled the roads and rollerskates were a must-have. The Toot-a-Loop fashion radio, with its objet d’art theme, unusual design and fun colours, embodied the sense of fun and youthfulness of prevailing pop culture.

This witty and vividly coloured battery-powered portable radio was intended to appeal to a youthful consumer market. Easy and inexpensive to mass-produce, the appliance typifies the populist approach of 1970s design.

Designer: Panasonic circa 1972


  • marianna says:

    I want it back to production! With a phone inside and all the new technologies!
    The best idea for a mobile phone ever!REAAALLY! I would buy it immediately!

  • Iris Carter says:

    I had one of these – it was great! Portable radios were already popular and this took the square box to a new level. Mine was blue and I loved it. I had forgotten about the stickers, but yup, I used those too!

  • Confucius says:

    I know of one of these for sale if anyones keen? $200US is what theyre asking though!

  • I have a red toot-a-loop in perfect shape I purchased at a garage sale. The radio had the original Panasonic battery inside. There was no battery damage and although the battery does not work I saved it too. The stereo only gets one station in clear where we live, up by Canada, however my dauther loves it. Get this, I paid 10-cents for the radio at a garage sale and I turned down their other Toot-a-Loop (white colored) because I did not know what they were worth.

  • Gwen says:

    I have a red one, my sister had a blue. You could exchange the panels. I still have my red one with a blue panel.

  • sandi says:

    its an S its an O its a crazy radio Toot A Loop. that was the song……lol

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