Ditch Merry-go-round, Let’s Swing

Radhika Seth

18 years ago

Sang-Hoon Lee’s Swing bench brings to mind that episode of FRIENDS, where Rachel is petrified of the swing and how Ross helps her overcome her irrational fears. For the life of me, I can’t imagine my childhood without the thrill of swinging in the park with innocent abandonment. Now that I’m all grown up (and a few pounds heavier), the kids won’t just let me take the joyride again. I guess I’ll have to make do with the Swing Bench to satisfy my urge to be a kid again.

Designer: Sang-Hoon Lee

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Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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