In their first collaboration, Maeda designed the Timetanium which was inspired by Time. His second design, the Emoretion, drew from Emotion. His newest design, the Struccess, comes from Law #9: Failure. Maeda says, “if you fail, keep trying – struggle to reach some form of success.”
Using three of Reebok’s state-of-the-art technologies, the InstaPump Fury is Professor Maeda’s canvas, and his handwritten code that decorates the shoe’s lining creates puddles of graphics all over the shoe. With so many parts – from the pump to the carpet fiber to the Hexalite – it’s a whole different animal.
Only 300 pairs of these electrifying sneakers will be available as of July 2nd for $200 but only a portion will be available on Reebok’s website here in the US.
Designer: John Maeda [ Maeda Struccess Video ]