Hug your morning wood…

Wow, where do I begin with this one? This is definitely going in my WTF File under WTF?!?! It seems as though a bunch of students at Bezalel Academy for Arts and Crafts got together and thought about how to best criticize societies consumer driven tendencies. Ironically, after philosophically agreeing on making an object (for purchase no less), they were convinced that society needed to be more “intimate” with their purchased objects, and should be encouraged to “caress” them in order to get said objects to function. Their protest takes form in this beautifully designed “Heart Bean” coffee grinder. Made from a single piece of carved wood, this coffee grinder has a built-in heart beat monitor and will grind your beans to the rhythm of your heart. Wasn’t “Grind Your Bean to the Rhythm of Your Heart” a Nelly song? Moving on… So basically, you wake up, you make sweet, sweet love to this giant piece of wood and it spits out coffee grinds. Gosh I love humans, we are so weird and wondrous.

Designer: Adi Navwany, Michal Shamsian, Itamar Paloge & Danielle Ram


  • Grim says:

    Cool. But the way I wake up in the morning it would take ages to get a cup of coffee.

  • Grim says:

    I wish Starbucks would take rubbing instead of money.

  • AG says:

    Innovative lines of thinking here.

    The product is irrelevant. The thinking is brilliant.

  • Dobie says:

    The bane of many designers is the that often we design mass produced crap that most likely will become landfill material. Here is an example of a poorly executed criticism. For any modern society to criticize itself in such a manner is ridiculous, because everyone is a rampant consumer. You can reduce your part, but few can eliminate it.

  • jdehnert says:

    Personally, I think this is the dumbest idea ever. Who want’s to hug their toaster? I’m all for good, functional design, but this?

  • Lim says:

    I personally agree with AG. They had their point there, but may not be the best way of executing it out.. 😀

  • igreenspot says:

    everyday I wake up in the morning, looking at the same coffee maker, love it, yes, but never have any intention to hug it. weird design.

  • paul sandip says:

    …are we saying that we all are alone in this world and have no human around to hug in the morning….????!!!!

  • No_Frills says:

    appallingly stupid – cant imagine the amount of time and work uselessly gone into this piece of idiocy …. how big a loser must you be to want one???

  • BackFlip says:

    how about a coffee machine you sit on and power with your farts?

  • RaulJones says:

    Too bad this article is full of nothing but mush, and leaves out the specs. And I beat it won’t beat my Zassenhaus for a good grind.

  • e22g says:

    sublime art???

  • John says:

    So deep

Comments are closed.