Pixel Block Chocolates With A Social Message

These chocolates might look unusual upon first glance. Individual pieces have purposely been removed to form silhouettes but there’s more than meets to eye. There’s a social message involved.

In today’s society, we’re conditioned to get the most food while spending less. Bulk buy comes to mind. Borrowing on that dichotomy, what if you paying more meant getting less. These chocolates would cost as much, if not more, than standard chocolates yet you get less. Clever design such as these silhouettes are used to justify the cost. Often when something is novel, people are willing to spend more.

Designer: Tithi Kutchamuch

25 Comments

  • Jeni says:

    how clever and adorable.
    mmm….i feel like some chocolate now 😀

  • sarah says:

    I like the “30% EXTRA less” label.

  • zuy says:

    less material Starck will love it …. i joke it’s cute but not design

  • This would be a great gift for the GF, thats all I know… I would have some fun eating the “leftovers”

  • PAT says:

    UMMM~ !!

    so
    i like it 55

  • I'm not quite sure why you put quotations for leftovers, as if it were some sort of inside perverted joke

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