The instant success of the Experience Lab (project which aims to introduce people to their radiators without actually showing them) triggered the idea at Jaga (radiator brand) to bring the same experience and emotions into a moving platform or medium that allows to mimic this wherever in the world Jaga wants to go. That led to the idea of creating an ‘experience truck’. On the base of a Mercedes Actros platform, Arne Quinze designed a new body that holds a projection room – VIP lounge, kitchen. The body is completely handmade in high quality polyester and high tech coatings. The 90 windows in 6 different forms allows for a spectacular color pattern. Again the aim is to focus on the experience rather than the products.