Cheaper, Better, Greener. No, that’s not the studio notes for the new Shrek movie. It’s Ford’s latest directive for their new START concept that brings back their keep-it-simple design roots. The Beijing International Auto Show was the stage for Ford’s unveiling of what promises to be a healthy exercise in green dreaming. Built from a combination of hybrid aluminum/high strength steel, the START keeps weight down without sacrificing safety. The body panels are made from deformable, pre-colored recyclable composites, eliminating the need for Earth damaging paints.