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The Softer Side of Hard Drives
Designing electronic gadgets specifically for women has always seemed like either an insult to their sensibilities or simple pink pandering. Either way, you run the risk of a ton of pink back stock or pissing them off. My advice, design gadgets for humans. Except when it is done to the high degree of slickness as this “Costume” Samsung 2.5″ Hard Drive by Joongoo Lee. Joongoo’s design was inspired by a ladies make-up compact found at the bottom of most hand bags. Fitting comfortably in the palm of your hand (not that hard drives need to be in the palm of your hand) this design makes me want to explore my feminine side a bit further. Do these jeans make me look fat?
Designer: Joongoo Lee
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48 Comments »
carl says
inspired by a ladies make-up compact - it may as well be pink. How Rude!
and looking at this design why would a man not be inclined to purchase it? compare this to the i-phone how genderspecific is that item?
Heather says
I have to say that I really appreciate the design of this hard drive. I’ve never seen a hard drive look so appealing! As a woman, there’s nothing more inconvenient than having to lug around another bag holding a hard drive, but with this option, it fits right in my purse or bag and blends right in. I personally appreciate this! And I’m definitely not insulted. I do have to say that I am very glad that it is NOT pink, lol! Girls like black too!
Thanks for the post!
http://www.ethos3.com
Júan-Lii says
Yep she’ll do.
Ian says
http://en.wikipedia.org/wiki/Perspective_(graphical) - It’s worth reading.
I like the design of the drive, not really the dock, but it’s ok.
Ann says
amazing!
IGreenSpot says
oh come on, I bet men are craving for this device too, they are craving to sleek iphone, why not with this sleek hard drive ?
Thera says
Looks good, but indeed a man would buy it too
Joongoo Lee says
hello~ I’m Joon who is COSTUME’s designer.
I’m already designed for man’s device too.
If I have a chance, I would like to uproad in here too.
My man’s device name is METRO SEXUAL (2.5″) and HIGH END (3.5″).
Also, I designed one more woman’s device; DIARY (3.5″).
Rene Lee says
이거 혹시 삼성 공모전 출품작인가요?
출품작중에서 못본거 같은데..
멋집니다.
Joongoo Lee says
네 맞습니다 ^^
2007년도에 출품했던..
이미지가 제가 보낸 원본이 아니라 편집이 좀 이상하게되서.. 좀 속상하네요 ^^;
감사합니다.^^
Speedmaster says
Sharp, I like it.
phi says
yawn…
Zane says
Wow it looks nice.
http://pixblix.com
carl says
exactly my point there is no reason why i man would not want to buy this too.
as a hard drive that is portable and has a contemporary aesthetic it works, but for both genders..
i understand as a reflection of self the women appeals to the curves and the man to masculine forms (whatever they are) but this is surely neutral? how do products become genderspecific if not through colour rather than shape?
Inspired1 says
Not impressed
Add a few curves + apply PVD mirror finsih = job done (looks like a student project)
C says
코너에 런닝라인이 좀 이상해요….
기본 형태를 아크 그린 후 라운드로 처리하셨나봐여….
Joongoo Lee says
아니요 그렇게 처리하지 않았습니다.
어디가 이상하시단 거죠?
Maria says
Ergonomics and a very refined look will make this gadget desirable for all of those looking for a cool looking phone. Women like to buy accessories that look refined and stylish so this design would be a hit. It does NOT scream “soft” -weak-, so guys will be appealed to. I don’t think that attraction takes away from the phone as much as reiterating design as a very strong value point for any body - - MOST people nowadays.
parksungkuk says
내가 즐겨 찾는 사이트에서 선배님 디자인을 보니.. 느낌이 새롭습니다.. ^^ 보스턴에서도 더 좋은 모습 보여 주시길.. ^^
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